Binastra Land Sdn Bhd inks hotel management agreement with AccorHotels

Binastra Land Sdn Bhd inks hotel management agreement  with AccorHotels

KUALA LUMPUR, 17 MAY: Binastra Land Sdn Bhd (BLSB) signed an agreement today with Accor Hotels to manage and operate a 4-star hotel in BLSB ‘s much anticipated  mixed-used development at Jalan Sungai Besi, to be launched at the end of the year

Slated for completion in 2020, the 260 rooms hotel will be 56 storeys tall. Located next to the Southgate commercial centre and  opposite the old Sungai Besi Royal Malaysian Air Force Base known as the Bandar Malaysia development, the four-acre mixed-used development  will also feature twin-towers of serviced apartments and retail components. Built on freehold land the  entire development has an estimated gross development value of RM1.3 billion.

“ We are delighted to welcome  Mercure-branded hotel to Peninsular Malaysia and to bring this exciting new development to Sungai Besi. We look forward to working with AccorHotels to inject more vitality in the vicinity,” said Dato’ Sri Michael Tan, chief executive officer and managing director of BLSB.

” I am confident that this contemporary new hotel will add to the appeal of the Sungai Besi business hub and introduce AccorHotels well-known hospitality to guests and residents. Our hotel will contribute to the ongoing economic success of the area and its residents’ desire for modern accommodations, excellent service and exciting places to eat and drink. ”

“ Strategically located within city limits, the development will revitalize the area without jeopardizing its identity, and achieve sustainable urban growth by bringing people back to reside in  the city. ”

Garth Simmons, Chief Operating Officer, AccorHotels for Malaysia, Indonesia and Singapore said, “ Partnering with BLSB, the newly built Mercure Kuala Lumpur Trion will become another AccorHotels brand landmark in Peninsular Malaysia.  Mercure brand offers an authentic experience rooted in their local community and the strength of international network of more than 700 hotels in 56 countries, with a strong quality commitment and warm experience of the hotels. ”

Elaborating more on the mixed- use development, BLSB’S property development general manager Steven Ooi Hock Ang said it will be known as ‘Trion’.

” Trion will be an iconic development with the tallest twin- tower residential building in Malaysia at 66 storeys. As Binastra Land’s flagship development in Sungai Besi, this integrated development is set to become a new buzzword in the definition of  ‘ Live, Work, Play’. “

About Binastra Land

Binastra Land Sdn Bhd has completed quality houses, apartments, condominiums, commercial premises and industrial spaces in  the Klang Valley  and is known for its dedication to building spaces that will enrich the lives of the community. In 2014, Binastra Land was recognised by the prestigious International Property Awards for excellent architecture at The Park @ Bukit Serdang. Some of their other completed projects are CyberSquare @ Cyberjaya, 32 Avenue Phase 2 @ Bukit Serdang and Megah 18 Phase 2 @ Bukit Jelutong. Its latest project, CitiZen@Old Klang Road offering 711 serviced apartments has sold 80% up to date.

For further enquiries please contact : Tony Lee 0122766781 / tony@binastra.com.my or visit http://www.binastra.com.my

About ACCORHOTELS

AccorHotels is a Group united by a shared passion for hospitality and driven by a shared promise to make everyone Feel Welcome. Over 180,000 women and men in 3,900 AccorHotels establishments look after thousands of guests every day in 92 countries.

AccorHotels is the world’s leading hotel operator and offers its customers, partners and employees:

  • its dual expertise as a hotel operator and franchisor (HotelServices) and a hotel owner and investor (HotelInvest);
  • a large portfolio of internationally renowned brands covering the full spectrum, with luxury (Sofitel, Pullman, MGallery by Sofitel, Grand Mercure, The Sebel), midscale (Novotel, Mercure, Mama Shelter, Adagio) economy (ibis, ibis Styles, ibis budget, adagio access and hotelF1) establishments;
  • a powerful marketplace and loyalty program Le Club AccorHotels
  • almost half a century of commitment to corporate citizenship and solidarity with the PLANET 21 program.

Accor SA shares are listed on the Euronext Paris exchange (ISIN code: FR0000120404) and traded in the USA on the OTC marketplace (Code: ACRFY)

Follow news on Accor:            www.twitter.com/accorhotelsnews

Book a hotel:                            www.accorhotels.com

                                                    www.accorhotels-group.com

 Image Caption: (L-R) Harriet Hoong, Director of Development Malaysia AccorHotels; Rio Kondo, Exec Director & Vice President  of Development Malaysia & Indonesia AccorHotels; Garth Simmons, Chief Operating Officer for Malaysia, Indonesia & Singapore AccorHotels; Dato’ Sri Michael Tan, Chief Executive Officer & Managing Director Binastra Land; Dato’ Ong Theng Soon, Project Director Binastra Land and Steven Ooi Hock Ang, Property Development General Manager Binastra Land.

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