Something home hunters are always hungry for as they sift through online listings is a good set of photos, after all, a picture tells a thousand words.
Photos often provide the client’s first impression of a property, and can intrigue a prospective buyer as easily as they can turn a buyer off completely.
Simple as it might sound to just “point and click” there are a few things to keep in mind that will ensure photos really add to your listing.
Here are PropertyAdGuru.com’s Top 10 Tips for Property Photos.
1. Cover the essentials. Make sure you include shots of the property’s main elements. Features that shouldn’t be left out include the front and back of the property, bedrooms, livings areas, dining room, kitchen, bathrooms, backyard and any other special attributes, such as a pool or fireplace.
2. The more photos, the better. Never be afraid to include more photos than you think you need. A floor plan is also a great inclusion if at all possible.
3. Watch for intruders. Are there items in the room that shouldn’t be there, or that send the wrong message? This photo from blog
lovelylisting.com tells a rather strange story to potential buyers.
4. Watch the weather. While it’s not something you can control, photos that show an overcast sky or dreary late afternoon light are best avoided. Your camera settings can help with this, as can photoshop. But don’t overdo it.
5. Don’t leave them guessing. Photographing just one half of a room, even if you are trying to focus only on its best attributes, can make potential buyers suspicious as to what lies outside the frame.
6. Work your angles.
Photographing large rooms from different angles gives the viewer a sense of perspective. By the same token, don’t be tempted to take crooked shots or to succumb to the lure of the wide-angle lens.
7. Common mistakes to avoid include using your flash in a room where lights are already on or in front of a window, and accidentally including yourself in a photo taken in front of a mirror.
8. Giving a sense of what life is like in a home is great, but don’t try too hard. Removing clutter is a great idea. Going so far as to include obviously constructed scenes, like in
this example, will only create a sense of falseness.
9. Get to know your camera settings, and your tripod. If you’re going to do it yourself get a decent camera and get to know it. You need to know about aperture, shutter speed and ISO to make your photos work harder for you. Shooting interiors at a slower speed for instance, makes them look better. A garden can look better in shade, and in harsh sunlight you might want to use a flash. There are some great tips on
blog sites or take a short course.
10. If in doubt, go to the pros. While it’s certainly more expensive than whipping out your trusty digital camera, hiring a professional photographer could end up being well worth the extra cost.
Just remember: Honesty is the best policy. After all, when clients eventually see the property, the difference between a picture that has gone under the Photoshop knife and the reality will become all too obvious.
This article has been provided by PropertyAdGuru.com helping agents make the most of their online advertising.