Established in May 2014, the Malaysian Association of Muslim Real Estate Negotiators [Persatuan Perunding Hartanah Muslim Malaysia (PEHAM)] is exactly what its name suggests; an association representing Muslim real estate negotiators in the country.
iProperty.com sat down with Sr Tuan Haji Ishak Ismail, PEHAM’s president, to learn more about the associations’ purpose, growth and direction.
WHAT IS THE COLLABORATION BETWEEN IPROPERTY.COM MALAYSIA AND PEHAM ALL ABOUT? PLEASE EXPLAIN.
Our collaboration with iProperty.com enables PEHAM’s agents to advertise their listings on iProperty.com website as it is one of the most prominent real estate portals in this country. It’s clear upper-hand in terms of outreach and listings has convinced us that it is the best route to take in helping PEHAM’s members to promote their assigned properties effectively. We are hoping to attract more Bumiputera house buyers who are looking to deal with a Muslim counterpart for their real estate negotiations.
HOW DOES PEHAM BENEFIT FROM WORKING TOGETHER WITH IPROPERTY.COM? WHAT DO ITS AGENTS STAND TO GAIN FROM THE PARTNERSHIP?
PEHAM is hoping to achieve a membership of 2,000 in the near future and this collaboration will definitely help to expedite the process. The package signed on with iProperty.com will enable PEHAM members to apply for an iProperty.com account at only RM100 instead of paying the normal price of RM1,790. Thus, I believe this partnership will be a strong selling point in attracting new members. Many real estate agents in the country have gain traction in the field by advertising their listings on iProperty.com’s website. We are confident that PEHAM’s members would mirror the same success in reaching out to more potential clients.
HOW DOES PEHAM STRIVE TOWARDS ASSISTING ITS MEMBERS IN CARVING OUT A SUCCESSFUL CAREER IN THE REAL ESTATE INDUSTRY?
Industry knowledge as well as strong negotiation and networking skills are the main pillars in the real estate negotiation industry. That is why PEHAM places an emphasis on continuous training to its members. One of PEHAM’s objectives is to train all of its members to be a successful real estate negotiator that is able to uphold the highest degree of integrity and professionalism in his/her career.
WHAT HAS BEEN DONE IN TERMS OF TRAINING AND WORKSHOPS SO FAR?
We have developed structured training programmes for both junior and senior negotiators. For example, our training programmes for junior members cover the A-Z of what the job might entail from providing an insight into the practise areas of a successful negotiator and perfecting their relationship-building and business-development skills to mentorship programmes which help to guide the new members in the right direction. Besides that, we also carry out a host of Continuous Professional Development (CPD) training courses and seminars, all aimed at enhancing the growth and development of PEHAM’s members. Our recent seminar held in October 2015 covered some exciting and relevant topics including ‘9 Steps to an Exclusive Listing’ and ‘Close Deals Like a Pro’.
ARE THERE ANY EXCITING NEW PLANS IN THE PIPELINE FOR PEHAM THIS YEAR?
PEHAM will be organizing the National Property Convention in mid-2016 which agenda will see numerous talks and a property round table discussing on various topics including Islamic Finance and Islamic REITs. Also, we are committed in bringing all Muslim negotiators together under one umbrella and in turn leverage on the networking opportunities it provides. Bumiputera participation in the real estate consultancy industry in Malaysia have risen significantly over the past few years. Currently they make up almost half of the real estate agents in the country. Hence, PEHAM will continue to plan and carry out extensive measures in attracting talent and grooming them to be the best in the industry.