iProperty.com JB Mingling Night: A Night of Spectacle

iProperty.com JB Mingling Night: A Night of Spectacle

Held on the 6th April, the mingling night pulled all the stops to entertain and impress its guests. More than 150 people comprising of some of the country’s biggest developers, industry experts and event sponsors flocked to DoubleTree Hilton, Johor Bahru for an evening of food, drinks, and conversation.

The line-up of guests included representatives from developers such as Mah Sing Group, Sunway Iskandar Sdn Bhd, Southkey Properties Sdn Bhd, Horizon Hills Development Sdn Bhd, Daiman Development Berhad, UMLand, I&P Group Sdn Bhd, UDA Land (South) Sdn Bhd, Tropicana Corporation Berhad and S P Setia Bhd Group. Several international developers including Country Garden, R&F Properties and Greenland Group graced the event as well.

Also present were notable property figures Samuel Tan, Executive Director of KGV International Property Consultants; Dr Daniele Gambero, CEO & Co-Founder of REI Group of Companies, Khalil Adis, Director of REI Mediaction Sdn Bhd; Ishmael Ho, CEO of HO Chin Soon Research Sdn Bhd; Wee Soon Chit, Chairman of PEPS Johor; Liew Toh Sen, Chairman of Malaysian Institute of Estate Agents (MIEA) Johor; Master Sandy Paw, Founder of Master Paw Feng Shui Consultancy and Rachel Lim, Co-Founder of CORE Investors.

The evening’s festivities kicked off with a welcoming note from Haresh Khoobchandani, CEO of iProperty.com Malaysia & Singapore. During which, Haresh shared some interesting facts on the Johor property market, foreign investors’ demand trends and the favourite local property hotspots.

Next to take the stage was Emely Poon, famous radio deejay and representative of the event’s key sponsor, Astro Malaysia. Emely’s insightful presentation titled “The Role of Media Content in Property Development divulged on how Astro could assist developers to effectively market their new developments – potential advertising collaborations include print and TV/radio commercials as well as enlisting local celebrities as hosts for property launches.

Nianci Phang, Consumer Marketing Manager of iProperty.com Malaysia followed up with a sharing session on the key findings of the iProperty.com Consumer Sentiment Survey Results for H1 2017. One of the interesting kernels of information she shared was that 74% of aspiring property buyers were looking to purchase newly-launched properties and out of this figure, more than half or 52% have a budget of below RM500,000.

This was followed by a presentation on the 2016 Malaysian sub-sale property market by Premendran Pathmanathan, General Manager Data Services of iProperty.com Malaysia. Guests found Prem’s data promising; one of the key findings was that 70% of residential property buyers in Johor purchased homes within the growing economic region of Iskandar Malaysia.

A sumptuous buffet was rolled out immediately after and guests happily tucked into an array of mouthwatering dishes. Not long after, attendees stood a chance to win some exciting lucky draw prizes sponsored by Astro, where three lucky guests walked home with a three-month free subscription for Astro Superpack Plus 4.

Altogether, it was a night filled with great fun!

Haresh sharing with guests key insights into the local property market.

Emely explaining how Astro Malaysia can help developers market their products.

Iskandar Malaysia is the top property hotspot in Johor, as revealed by Premendran

Haresh Khoobchandani, CEO of iProperty.com Malaysia & Singapore (Fourth from left);
Lorainne Ng, Head of Southern region, iProperty.com Malaysia (Right) with the team from S P Setia.

Nianci Phang, iProperty.com’s very own Consumer Marketing Manager during the survey results sharing session.

(L-R) Nicole Ee, Account Manager, iPropertycom Malaysia; Jeffrey Sia, Account Manager, iProperty.com Malaysia;
Ismail Abdullah, Lorainne Ng and Haresh Khoobchandani with the team from Horizon Hills Development Sdn Bhd.

Paul Devadasan, Vice President for Sales & Distribution (East Coast & South), Astro Malaysia presenting one of the
lucky draw prizes to Rajpal Singh, Singapore Consul General