After many successful mingling nights, it was Penang’s turn to take the spotlight. It was an event that was highly anticipated by developers and iProperty.com’s management alike with more than 50 attendees.
The line-up of guests included representatives from developers such as E&O Bhd, Mah Sing Group, ASPEN Group, IJM Land Berhad, Berjaya Group, Asia Green Group, Belleview Group and Hua Yang Berhad as well as property speaker and author Richard Oon, Managing Partner, ConsulNet Tax Services Sdn Bhd.
Haresh Khoobchandani, CEO of iProperty.com Malaysia and Singapore started the night by sharing some interesting facts on the Penang property market, foreign investors’ demand trends and the favourite local property hotspots.
This was followed by Jason Teh, famous radio deejay and representative of the event’s key sponsor, Astro Malaysia. His presentation called “The Role of Media Content in Property Development” showcased how Astro could assist developers to market their developments through print, TV and radio advertisements as well as enlisting local celebrities as hosts for property launches.
Nianci Phang, Consumer Marketing Manager, iProperty.com Malaysia was next with a sharing session on the key findings of the iProperty.com Consumer Sentiment Survey Results for H1 2017. One of the interesting information she shared was that 74% of aspiring property buyers were looking to purchase newly-launched properties and out of this figure, 52% have a budget below RM500,000.
Further, Premendran Pathmanathan, General Manager Data Services, iProperty Group took the stage to share insights into the 2016 Malaysian sub-sale property market. Utilising data from iPropertyiQ.com, the informative session revealed consumer purchasing trends such as popular locations and built-up sizes.
As the night continued, attendees went on to have delectable buffet spread while networking. It was then the lucky draw sessions began with winners getting amazing prizes sponsored by Astro. In the end, everyone had fun gaining new knowledge and making new connections.