Set to bedeck the Kuala Lumpur skyline is a joint venture project between Singapore’s pioneering property developers Macly Group and Roxy-Pacific Holdings Ltd called The Infinitum. The development which is located directly behind Quill City Mall on the prestigious Jalan Dewan Sultan Sulaiman is a compact dual-key mixed development project that comprises two distinctively unique tower blocks, The Colony (Block A) and The Luxe (Block B).
The 723-unit The Infinitum will be built in two phases, starting with The Colony which was sales previewed in October last year, followed by its more prestigious sister, The Luxe. With the combination of Roxy-Pacific Holdings Ltd’s longstanding presence as a builder of condominiums targeted at middle to upper middle-income segments and Macly Group’s experience in developing compact and affordable “shoebox” apartments, Infinitum has more than just exclusivity to offer.
Mr Herman Chang, Managing Director of
Group and Mr Teo Hong Lim, Executive Chairman of Roxy-Pacific Holdings Limited.
Despite the challenging economy, the marriage of both visionaries has created a product that is distinctive and able to fulfil the market’s needs. “As new comers in the KL building industry, we were aware that we were at a disadvantage as we were limited by our experience here. So instead, we innovate our concept in Singapore and use our knowledge and skillset to differentiate our product from what’s already in the market,” shares Herman Chang, Macly Group’s managing director.
“It already had an excellent macro location – located next to Quill City Mall and only three monorail stations away from lot 10 and KLCC-so the next logical step was to identify the right product for this location. “Ultimately, you have to listen to what your customers want. We spoke with several people and identified an untapped niche which is the compact dual-key segment.” The existing dual-key apartments in the market are usually over 1000 sq ft in size, which makes obtaining a loan extremely challenging as this pushes the price tag up.
By keeping the size smaller, they are able to make the unit affordable in quantum which subsequently made the loan approval easier. “So we listened to the market and used our skillset to develop a compact product with efficient dual-usage and we don’t charge a premium for it,” says Teo Hong Lim, Executive Chairman of Roxy-Pacific Holdings Ltd.
With magnificent view, excellent facilities and great pricing, The Colony is every professional’s dream come true. Imagine living and working in a tranquil sanctuary without having to sacrifice accessibilities and the dynamic urban lifestyle. The lower-rise tower block is made up of 33 storeys consisting of 423 units with built-ups between 705sq ft to 1,155sq ft that come in a range of layouts.
Every unit is fitted with built-in kitchen cabinets with electrical appliances, sink and tap while the bathroom comes with the standard outfits and other additional goodies such as water heater and air conditioning. All of the recreational facilities are located on the Club Floor which are situated at the top of the tower and will be shared by occupants of The Luxe upon its completion. Among these facilities are a business lounge, indoor dining, resident’s lounge, swimming pool, Jacuzzi, sauna, barbecue area, a children’s playground and a gym among others.
Beyond the panes of the club floor is a beckoning view of the KL City’s horizon and of the Petronas Twin Towers which will be bestowed upon the residents as they go about enjoying these facilities. Below it lies three levels of commercial retail complex that offers a total of 31 commercial units with a GDV of RM60 million and total development value RM800 million.
Given that the development itself is surrounded by a myriad of commercial centres and retail outlets, Teo stresses that it is essential to make sure that the businesses there are sustainable. “We have to make sure that the shops there complement the development by studying what Quill City Mall has to offer what the tenants want available with just a push of the lift button.”
The Infinitum (artist’s impression)
The Colony is expected to attract those who are operating either a start-up, working from home or those who frequents KL for business. The dual-key design makes it easy to operate a business in half of the unit while living in the other half and eliminates the need to stay in a hotel. “Product differentiation is important in order to be able to penetrate such a saturated market, thus we created the niche, compact dual-key. We have sold 70% of block A,” states Teo.
While it sounds as if the project has reached its pinnacle, Macly Equity’s pursuit here has only just begun. “We are waiting to push take-up rate to about 85% before launching the second phase of the project, The Luxe. There are definitely more exciting things to come.”
This article was first published in the iProperty.com Malaysia October 2016 Magazine. Get your copy from selected news stands or view the magazine online for free at www.iproperty.com.my/magazine. Better yet, order a discounted subscription by putting in your details in the form below!