Ken Liew Bin Dan, COO of Aczeon tells REENA KAUR BHATT why there is more than meets the eye when it comes to how the real estate agency provides innovative solutions to its clients.
Can you tell us about Aczeon Properties and the services you provide as well as highlight some of its milestones?
Aczeon Properties was established in 2015 March and we started off with only a handful of staff. We have grown by leaps and bounds in just over a year – we now have a branch each in Klang Valley, Muar and Johor Bahru, respectively.
The agency incorporates proven, professional state ofthe-art techniques specializing in the sale and rental of primary and secondary properties as well as overseas properties, corporate leasing, and project marketing consultancy.
Maintaining a full-time staff of well-trained real estate professionals who continually strive to provide top quality service for their individual clients and customers has helped Aczeon to come this far in a relatively short time.
How does Aczeon strive towards assisting its members in carving out a successful career in the real estate industry? Tell us more about the training and development programs you provide.
The agency is founded on the philosophy that reliable, innovative and distinctive property management skills will give us the edge in providing the most effective and efficient management services to our clients and tenants. Hence, we strive to provide comprehensive and top of the line training programs that would help shape an all-rounder realtor.
Every newbie who joins the agency will undergo a rigorous 2-day Practical Intensive Course (PIC) training which centers on the D.I.S.C analysis, a behavior assessment tool which focuses on four different personality traits: dominance, inducement, submission, and compliance.
After a basic outdoor training course, agents will then be assessed internally. Only those who pass the mandatory requirements and qualifications will make it into the team. We go to hard lengths to ensure that our agents are well-equipped to provide sound advice on numerous aspects such as pricing strategy, prospecting, negotiating and closing, as well as handling objections. Aczeon also provides Mastery Coaching, which is catered for senior agents who are ready to take their career to greater heights in the real estate industry . The programme is designed similarly to the Comprehensive Real Estate Negotiators Course (CRENC), which provides comprehensive real estate fundamentals including marketing skills and legal knowledge.
In addition to this, there is the Power Agent Course (PAC), which provides personalized coaching and business planning strategies for agents who are pursuing personal evolution and who are committed to growing their own bottom line. Other specialized courses include the Comprehensive International Property Specialist (CIPS), Commercial & Industrial Specialist (CIS), Residential Specialist Course (RSC), amongst others.
Everyone at Aczeon holds the agency’s philosophy dear to heart – We Learn, We Grow, We Share; we are one big happy family whose members not only look out for one another but also share its successes with one another. For instance, our associates get to share the company’s profits besides enjoying their personal commissions.
What are you thoughts on the current slowdown in the property market and how are you coping with it?
The residential, commercial and industrial sectors enjoyed robust and rapid expansion between 2009 and 2013 just after the 2008 global financial crisis. The market began to slow down in 2014 and further decelerated in 2015 due to factors such as the implementation of the Goods and Services Tax (GST) and a weaker currency.
This is on top of two major issues facing the property market – an oversupply of a particular product and a huge mismatch between what people can afford and what is available for sale. For the past several years, developers have been catering to buyers in the middle high-end and above average income bracket in urbanized localities, leading to a decrease in rentals and prices.
According to the NAPIC 2015 Property Market Report, Klang Valley will be receiving roughly 13,500 residential units in the coming year. Among this, 75% are shoebox-sized units, with an average built-up size of approximately 500 sq ft. The challenge going forward will be in finding buyers and in filling up these units with tenants, which will definitely take more than a year.
The weak ringgit may have led to higher interest from foreign investors. Nevertheless, they are not committing themselves because as in any investment, any further fall in the Ringgit will mean an erosion of the value of their investments.
There is always opportunities in a slow property market. It all depends whether or not you are focusing on the right sector and right trends. At Azceon, we are currently concentrating on working with developers to market their products besides investing more time and energy on building our customer base and network.
What is the agency’s vision and what does it aim to achieve in the next few years?
Aczeon is aiming to make a name for itself as a multifaceted, integrated and innovative real estate agency. We will continue to strive to shine in every aspect of our business and to continuously reinvent ourselves as we find better ways to achieve our client’s needs. This will be done through continuous training, improvement courses, and mentoring programs.
We are committed to being the best in the industry while upholding quality service and professionalism. Aczeon will continue to work on developing the best business model besides recruiting and training talent for the benefit of our clients. We are working very hard to achieve our goal of expanding our network throughout 80 countries within the next five years.
This article was first published in the iProperty.com Malaysia September 2016 Magazine. Get your copy from selected news stands or view the magazine online for free at www.iproperty.com.my/magazine. Better yet, order a discounted subscription by putting in your details in the form below!