GROOM YOUR OWN SPEAKER FOR EXPO
How can you stand out from a sea of exhibitors at an expo? A speaking slot might be the answer. Here’s why:
Addressing ready buyers at an expo
According to our survey, property expo falls under the Pre-Purchase stage of a property buyer’s journey. Therefore, a speaking slot at the expo offers property developers like you a chance to explain, promote and sell your projects face-to-face and to handle any potential doubts and queries in real time.
Note: An overview of a property purchase journey
Stand out from competition
Is there any unique selling point of your development? Communicate that via a speaking slot to drive more traffic to your booth.
A chance to address customer pain points
If you want to win customers over, a great way to do that is to alleviate their pain. Be it mortgage woes or budget constraints, think about how you can solve a common problem for property seekers. Highlighting it during the speaking slot and you will surely earn prospective buyers’ trust.
A good speaker builds instant rapport with the visitors
A good speaker helps to reduce the perceived risk of buying your product. Eliminating the hesitation for making a purchase can lead to more sales and make your company seem more trustworthy and likable.
WHAT MAKES A GOOD SPEAKER?
Keep your audience interested
Able to keep the audience’s attention with interesting anecdotes. These include case studies, positive stories, current happenings related to the prospect of the location.
Provide assurance to gain trust
Provide assurance on completion timeline, developer’s financial strength, workmanship quality and awards won. Show relevant statistics and data, facts as well as past completed projects to instill confidence in property seekers.
Drive audience to your booth
At the end of the speaking session, offer freebies or promotions that are claimable only at your booth. This effort drives keen property seekers that might end up placing a booking or arranging a site visit to your sales gallery.
Do book a speaking slot when you join iProperty.com.my’s next roadshow, subject to availability of slots and space.