Four Points by Sheraton to Debut in Penang in August 2013
Apr 15, 2013
KUALA LUMPUR: Plenitude Berhad and Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced the signing of Four Points by Sheraton Penang. Owned by Plenitude Berhad, the 220-room hotel will be a conversion and is slated to open in August 2013.
Four Points by Sheraton Penang joins Starwood’s robust multi-brand portfolio in Malaysia. The hotel operator currently manages 11 hotels and resorts in Kuala Lumpur, Langkawi, Kota Kinabalu, Sandakan, and Kuching.
“Malaysia is one of the most dynamic destinations for business and leisure travel, and we continue to look for opportunities to grow Starwood’s brands in the country,” said Chuck Abbott, Regional Vice President, SEA – Starwood Hotels & Resorts. “We are delighted to announce the signing of Four Points by Sheraton Penang, strengthening Starwood’s footprint in the country while offering travellers Four Points’ acclaimed value proposition – a great hotel at great rates.”
“We are delighted to be partnering with Starwood, a world renowned brand on this particular project. Their reputation and professionalism in managing world-class hotels and resorts will certainly bode well in lifting the asset value of our property,” enthused Madam Elsie Chua, Executive Chairman, Plenitude Berhad.
“We firmly believe Four Points by Sheraton will add colour and vivacity to the hospitality industry in Penang and contribute to the growth of our business in the state,” she added.
Starwood’s third largest brand, Four Points by Sheraton boasts the second biggest global pipeline within the company. With 161 Four Points by Sheraton hotels in 27 countries, travellers can find timeless style and uncomplicated comfort, with genuine service and everything that matters most, all around the world.
Known as the ‘Pearl of the Orient’, the island of Penang draws visitors with its flavourful cuisine, vibrant culture and rich history. Four Points by Sheraton Penang will be located on the main road connecting UNESCO World Cultural Heritage city Georgetown and Batu Ferringhi, a popular beach area. The hotel is situated on a private stretch of white sandy beach overlooking the shimmering sea of Tanjung Bungah, making it ideal for leisure travellers looking for a peaceful, yet convenient getaway. The hotel is 12 minutes from the bustling city centre and 45 minutes from the Bayan Lepas International Airport by bus or taxi.
“Conversion is an exciting new growth channel for Starwood worldwide, and the Four Points by Sheraton Penang conversion highlights our ability to quickly reposition existing assets in a cost-effective manner,” said Matthew Fry, Senior Vice President, Acquisition & Development, Asia Pacific, Starwood Hotels & Resorts. “Many well-located, but under-branded hotels represent enormous repositioning potential, and we have developed a conversion-friendly strategy, backed by Starwood’s powerful platform, for existing hotels to meet both owner and guest demand.”
Four Points by Sheraton Penang’s stylish and contemporary guestrooms will be filled with thoughtful touches that contribute to an unencumbered, comfortable stay. Each room features the Four Points by Sheraton Four Comfort™ Bed, consisting of a plush mattress, down pillows, cosy duvet, and crisp 250-thread-count sheets.
In addition to such Simple Pleasures™, Four Points by Sheraton Penang will offer two food and beverage venues, a specialty restaurant and a bar, that will provide guests with distinctive culinary experiences. The hotel will also feature 984 square feet of meeting space, spanned over three venues, as well as a swimming pool and fitness centre.