With a population of approximately 1.4 million, Johor Bahru city is Malaysia’s southern gateway to international frontiers, offering vast economic, commercial and industrial opportunities.
Home to Iskandar Malaysia, the new southern development corridor, Johor Bahru is one of Malaysia’s leading catalysts in the country’s development aspirations. The city’s rapid pace of urbanisation and development has catapulted it to international stardom giving rise to its tourism industry, spurred by excellent infrastructure to support the growth of this great city at the tip of Peninsular Malaysia.
This has led to an influx of foreign investment, the migration of both Malaysians from other states as well as foreigners in the hopes of capitalising on Johor Bahru’s growing affluence and prosperity. Only second to Kuala Lumpur, Johor Bahru holds a treasure throve of exciting opportunities for both Malaysians and foreigners.
Fuelling the economy of this metropolis are its robust business activities that encompass heavy industry, petroleum refineries, manufacturing, shipping, commercial trading activities and tourism. The Port of Tanjung Pelepas, on the eastern side of the state, is the country’s most important commodity and mineral resources entry-point. The bustling city has seen rapid growth over the last 10 years with the rise of skyscrapers, international hotel chains, theme parks, modern lifestyle concepts and other attractions.
Recently, Johor Bahru’s property sector has seen the birth of many high-rise commercial and residential developments that range from commercial buildings, serviced apartments to home-office concepts such as SOHO, SOFO and SOVO. Boasting of state-of-the-art facilities and contemporary living standards, these developments have taken the state by storm, resulting in Johor Bahru city achieving an affluent status.
This exciting trend has led to the emergence of a multitude of lifestyle concept shopping malls, retail outlets and entertainment hotspots that have put Johor Bahru city on the map of the world. To add lustre to the state’s offerings, this city is set to witness the unveiling of a plethora of theme parks and entertainment parks over the next two years. With the opening of Legoland in September 2012, Johor Bahru is all set to welcome millions of visitors to its shores.
In close pursuit of this development is the Puteri Harbour marina and waterfront development, which will house three major amusement parks by year end, namely, Hello Kitty Town, Little Big Club and the popular Lat-themed park. Two sea-themed parks, which are set to make their debut in 2014, are Ocean Splash and Ocean Quest, courtesy of Khazanah Nasional, the government’s investment arm. Adding to this is Mersing Laguna, a RM22-billion seafront development featuring 22 hotels, a water theme park, a polo field, marinas and a host of shopping options.
With its transformation into a fun-filled city oozing with modernism, Johor Bahru city is indeed an excellent investment option for investors, with its property sector expecting to grow in leaps and bounds. Offering a myriad of property development to choose from, Johor Bahru city has something for everybody – from top-notch home developments to low-cost housing projects.
The city has attracted millions to its wide array of private and public educational institutions offering top quality education programmes. Of late, Johor Bahru has also seen an increase in international schools to cater to the growing expatriate community and affluent locals in the city.
Neighbouring the cosmopolitan city of Singapore, Johor Bahru is where modern sophistication and true Malaysian heritage converge. Amidst its bustling urbanisation, the city still upholds its old world charm of traditional cuisine, age-old Malaysian delicacies and fusion cuisine from countries around the region, such as Thailand, Indonesia, Burma, Myanmar and India.
The city has become ‘smaller’ with its extensive network of highways that have made travelling within Johor Bahru and other states a breeze, enhancing the state’s marketability and the strength of its infrastructure. Highways that feed Johor Bahru city include the North-South Expressway, the Senai-Desaru Expressway, the Second Malaysia-Singapore Causeway, the Pasir Gudang Highway and the Skudai-Pontian Highway.
The Senai Airport or the Sultan Ismail International Airport is poised to be the second largest airport in the region by 2025 after Changi in Singapore. To ease commuting into the city, the Johor state government has MRT/LRT facilities in the pipeline.
The fully integrated city of Johor Bahru is all set for the future flanked by its extensive infrastructure and technological power, taking Malaysia to greater heights through this southern gateway, making Johor Bahru city a goldmine of financial and economic prosperity.